Název: Strategic analysis of the company
Překlad názvu: Strategic analysis of the company
Autoři: Kostrova, Anastasia ; Tyll, Ladislav (vedoucí práce) ; Mikovcová, Hana (oponent)
Typ dokumentu: Bakalářské práce
Rok: 2015
Jazyk: cze
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets.
Klíčová slova: analysis; management; Strategy; works; analysis; management; Strategy; works

Instituce: Vysoká škola ekonomická v Praze (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři VŠE.
Původní záznam: http://www.vse.cz/vskp/eid/47258

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-196318


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Vysoká škola ekonomická v Praze
Vysokoškolské kvalifikační práce > Bakalářské práce