Název: Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic.
Překlad názvu: Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic
Autoři: Kabusheva, Sabina ; Tyll, Ladislav (vedoucí práce) ; Machek, Ondřej (oponent)
Typ dokumentu: Diplomové práce
Rok: 2015
Jazyk: eng
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses.
Klíčová slova: Instant Messaging; OTT; Telco; Telecom; video OTT; VoIP; Instant Messaging; OTT; Telco; Telecom; video OTT; VoIP

Instituce: Vysoká škola ekonomická v Praze (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři VŠE.
Původní záznam: http://www.vse.cz/vskp/eid/51159

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-206054


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Vysoká škola ekonomická v Praze
Vysokoškolské kvalifikační práce > Diplomové práce