Čínský mediální diskurz o obchodní válce se Spojenými státy

Dvořáková, Dobromila

The main aim of this thesis is to provide an overview of Chinese domestic political discourse through an analysis of the Chinese domestic media narrative surrounding the recent trade war with the United States. Using a mixed method of quantitative analysis of keywords and qualitative analysis of headline emotivity from media articles published by three big Chinese domestic news outlets, we were able to explore the language and emotions of their narrative. The results of keyword analysis identified the prevalence of politically motivated discourse, which was dominant throughout majority of this conflict. Themes such as strong self- identification, Chinese victim self-portrayal and American aggression were very strongly mentioned in the discourse of this population. Meanwhile, the interest of Chinese media in global economy and multilateral trading system was very little, with only few mentions in comparison to the political aspects of the discourse. Additionally, publishing volumes over the course of the conflict showed that despite the Chinese media reporting escalatory developments of the trade conflict more, the qualitative headline emotivity analysis discovered a general preference for the usage of rather neutral language and appeasing rhetoric.

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