Spotřebitelské úvěry v ČR optikou behaviorální ekonomie : vliv formy smluvních podmínek na rozhodování jednotlivce

Švejdová, Lenka

This study is inspired by behavioral economics, which reveals some of the biases in people's behavior and stresses the importance of the form of presented information. The aim of this study is to show the impact of the form of presented information on the individual's decision making in case of choosing consumer credit. We design hypothetical questionnaires each with one specific table introducing three different consumer credits. Each table provides participant with different form of contract conditions, which however always bear the same level of price and sanction information. Such price and sanction manipulations enable us to measure the participants' trade-off between the price of the credit and related potential sanction costs and how the preferences change if we add claryfing form of contract conditions. Empirical analysis reveals that if the conditions of the consumer credits are presented in more transparent way, it seams to be possible to nudge consumers towards safer credit without restricting the range of options. The effort of the study is therefore to show the importance of financial institutions providing borrowers with transparent and unambiguous credit contracts.

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