Z Bruselu s láskou? Analýza dat o využívání sociálních médií českými poslanci Evropského parlamentu

Vanka, Boris

The central theme of this thesis was a deeper understanding of social media communication by Members of the European Parliament (MEPs) elected for Czechia between 2020 and 2022. The author decided to conduct the research due to the influence the politicians maintain (factual within the legislative process and the one based on their authority when co-creating opinions in the public sphere), while a lack of academic studies on such a topic existed, establishing a research gap to be filled. In the past, researchers within the field of political sciences focused primarily on the qualitative dimension of online communication (text analysis) or only one of the social media platforms (mostly Twitter). This approach could uncover sentiments but made it much more challenging to spot trends. Therefore, the data from Facebook, Twitter, and Instagram were obtained via an online provider Zoomsphere, mainly from the parties' leaders in the European elections of 2019. These pieces of information were researched with a data analysis approach, which consisted of nine main steps. After evaluating the research aim, data were identified, collected, extracted, cleaned, aggregated, analyzed, and finally visualized in order to make conclusions based on the outcomes. Once this process was finished, the data were compared...

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